Know your website traffic
Traffic analysis of a website constitutes for a company an essential strategy for its development. It allows the company to better appreciate the visibility of its site as well as the reputation of its brand among Internet users. Several very effective ways exist today to know and analyze the traffic of your site and even that of your competitors.
How to know your site traffic and analyze it?
The simplest and most effective way to know how busy a website is is use of audience analysis tools. In fact, there are several, whether free or paid. These different tools allow you to know the parameters that provide maximum data, but also those that provide reliable information. Two main analysis tools are presented here. In fact, they are the best known and most used currently because they are suitable for a large number of sites. In this case it is about Google Analytics and SEMrush.
Google Analytics: the leader in website traffic analysis
Google Analytics is undoubtedly the main tool used by companies to know and analyze the traffic on their websites. It is the most widely used control tool today. In fact, it has access to more than 80% of sites referring to this type of tool. In addition to being completely free, this software allows you to have a wealth of information on the nature of the traffic on your website without having to pay a huge sum.
Google’s web analysis solution has control over all connections to different websites. Many parameters are then analyzed. We can cite among others: the duration of the session, the bounce rate, the pages sessions by sessions, the most visited pages. Thanks to this application, you can also find out about the demographic data of Internet users who visit your site. He is accessible on all current data usage media.
Google Analytics is a tool that is perfect for e-commerce sites; it allows you to check all inactive pages. The factors taken into account for this operation are the funnel visualization, the nature and origin of the referrers, the duration of their stay on the website and if possible their geographical location. It is a complete traffic management tool that allows you to refine your analyzes and make yourself better known to Internet users.
In addition to all these features, Google Analytics allows you to perform web traffic analyzes in real time. It thus offers the opportunity to all users to see and estimate the exact number of Internet users visiting your site.
Google Search Console: precision, ease of use, the essential SEO tool
Google Search Console is a complementary tool to Google Analytics provided by Google. Previously named Google Webmaster Tools, Search Console has a simple and intuitive dashboard.
Of many features useful and essential for natural referencing are integrated into it.
Once you have associated your website with the tool, you will then be able to analyze the origin of your traffic, follow the evolution of positions page by page, detect drops and increases in positions and of traffic.
Google Search Console sends you very rich data, such as the number of impressions, clicks, the percentage of click rate and of course the positions for each of your keywords.
It is possible here to refine the traffic analysis.
SEMrush: the SEO tool to analyze competitors
SEMrush software is a complete analysis tool used in natural SEO referencing. It constitutes the reference in terms of traffic analysis on a website. With its multiple functionalities, it develops tools that make it possible to analyze numerous links at the same time, whether internal or external. Thanks to SEMrush, it is easier to obtain a very appreciable estimate of your traffic, but also that of your competitors. Indeed, the solution exists in two types. So there is the paid version and the free version.
The free version of this software allows you to collect general information on overall monthly traffic, the minimum duration of visits, the number of pages per visit as well as the number of keywords positioned for each page. Beyond all this data, you can also analyze the number of backlinks, the different traffic sources as well as the referring sites. The nature and positioning mapping of competing sites are also scrutinized.
Why is it important to properly analyze your site traffic?
It is very important to carefully analyze your website traffic for several reasons. Indeed, a good analysis of your site allows you to know the nature of the visitors who consult it. Also, it allows you to locate yourself on the pages most read by Internet users and those rarely read. This will allow you in the long run to develop tips to improve your natural referencing.
A good analysis of your website traffic also allows you to understand why page X is visited more than page Y For example. The answer to this question will allow you to find new strategies to increase the number of visitors to the said site. Analyzing the visitor audience gives you the opportunity to learn about current topics that are currently in vogue. You will also have the ability to identify whether your offers actually meet the needs expressed by customers. This is therefore valuable information that you are likely to obtain if you do a very good analysis of the traffic to your website.
