You have finally embarked on your digital adventure and created an e-commerce site to support your business, but you are not seeing any progress, and your traffic is not improving, despite your countless attempts. You are probably experiencing a problem with your natural referencing strategy. In this article, we will explore with you 4 of the most common SEO problems in managing a website.
The 4 common SEO problems for e-commerce sites
When managing the presence of your e-commerce site, you must pay attention to 4 flaws that can jeopardize your business and negatively influence your e-reputation.
Your site is not responsive
Adaptability to mobile browsing is one of the positioning criteria considered by Google’s algorithms. All sites, including e-commerce sites, must be displayable on phones and tablets. Indeed, due to the growing number of mobile users, the internet has adapted to small screens. It has also become extremely important that your site and content are adaptable to the needs of mobile users and offer them a user experience close to that obtained by using a computer. Unoptimized product sheets One of the most common mistakes made by e-commerce sites is the lack of optimization of their product sheets. To encourage customers to place an order and buy your product, it is important to provide them with enough information. It is therefore necessary to choose your words carefully and offer them interesting and authentic information when presenting your merchandise.
Use the manufacturer’s product description sheets
If you aspire to be deindexed and become a ghost site on the internet, nothing better than using the manufacturer’s specifications in the description of your products. A significant number of e-commerce sites fall into this trap voluntarily. You must understand that using content already duplicated by a significant number of other sites adds value to your site in the eyes of the Google search engine. In the best case scenario, you will only be excluded from the first 10 pages of Google results, which gives you a chance to remedy this and
rework your SEO strategy
. However, otherwise, getting your site indexed again will take a lot of time and effort. The absence of title tagsTaking care of your title tags is one of the ABCs of SEO. However, a considerable number of e-commerce sites do not pay attention to this part of their pages. You should know that titles allow Internet users and crawler robots to have an idea of the content you offer.
Conclusion
The SEO problems explored in this article are not the only ones that e-commerce sites suffer from. However, we have chosen to deal with them for the simple reason that they are the most responded to in the e-commerce niche and that they have harmful consequences on the ranking of this type of site in Google results pages.
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