Understanding local search, the success of your business!

Why position your activity on a local search worth gold for your business?

Let’s get straight into the subject with a practical case if you like: “After a busy day of hard work, you plan to return home to enjoy a well-deserved moment of relaxation. You read your letters, and there, to your greatest dismay, you read a utility bill excess water! You must most likely have a water leak. You try to detect by your own means the origin of this cursed water leak! Despite all your knowledge of plumbing, it is impossible to know its origin. So you decide to contact a plumber.” So, you do like everyone else, and you start looking everywhere for this good old PJ directory ! Really, you still do it? If this is the case, this article will only serve as additional information. Otherwise, it is obvious that you search on the Internet to find your Perfect plumber !

How?

1. Directly by searching on the website of the famous French directory.
2. Or rather, when searching for a plumber in your city, from the world’s most famous directory, I named Google.

Google understands this very well, Internet users are more and more numerous to use the local search to compare and find their ideal provider. This is why it highlights in the search results, local business addresses (so remember to create your account Google My Business if this is not already the case).

Why local search?

It’s simple and intuitive, there’s no need to search for a while in your famous, very well-organized directory… or to go specifically to a website. While you just have to type ” BORDEAUX PLUMBER ” in Google search to find your provider directly. Definition: Local search therefore consists of searching on a search engine (Google, Yahoo, Bing, Orange, …), an activity associated with a city (examples: locksmith in Nancy, childcare in Marseille, mathematics teacher Paris).

What is the point?

The point of positioning your activity on these expressions is to attract targeted and especially local visitors. It will therefore be useless to reference your local business on the keyword “Plumber” alone, Internet users use local search precisely to target their needs. As you will have understood, if you are a plumber and work in Bordeaux and its region, it is imperative to position yourself in the first 10 results of the local search “Plumber Bordeaux“. The search results provided by Google are “broken down” as follows:

1. The ads indicated with a yellow box entitled “Ad” are located at the top and on the right side of the search page. These are companies wishing to appear on the first page for this local search. To do this, they use Google’s paid advertising service called Adwords.
2. The so-called “natural” results correspond to the first 10 results on the first page that you encounter during your searches. It is from its algorithm that Google places the 10 results that seem most relevant to it.
3. The addresses of local companies, provided by registering company profiles from Google local My Business.

The local query “Plumber Bordeaux” is searched for approximately 1,300 times per month, which corresponds to 15,600 potential annual visits. And yes, you have to position yourself on the first page to hope to receive part of this flow of visitors and transform them into customers .“Another case, my activity is located in the countryside, far from large cities, I doubt that the traffic could be 1000 monthly visitors.”

To answer this question, it is necessary to carry out a precise analysis using the data provided by Google. If you are a plumber (to stay in the example) located in Belin-Beliet (commune in the Gironde department), then the number of monthly searches may reach 10 visitors each month.

These 10 visitors are targeted , that is to say that they need your service at the moment T, during their search, you must capture this traffic because they arepotential customers for your business. Other visitors located on Belin-Beliet They are also looking for a plumber, but typing other search terms . For example: Belin-Beliet water leak detection, plumbing problem, pipe evacuation, etc.If then, for each of these requests their number corresponds to 10 monthly visitors, the calculation is simple, it is very simple to add the results, 10 + 10 + 10 + 10 + 10 + … the potential number of visitors increases in fact. You could then be pleasantly surprised by the expected visitor potential; receiving 500 or 1000 monthly visitors is quite accessible. And this is rendered only possible with the solution in Welcome that we offer you. I understand well and I want to position my activity on the first page of Google, but how do I do it?

3 solutions exist and are available to you:

FREE:

1. As recommended above, create your Google My Business account, but it is necessary to respect certain rules otherwise you will not return to the first page. Your Google My Business business profile will also allow you to be visible on the plumber burgundy map google (a very practical thing to admit, perhaps you have already used it yourself). Map, Google Map for local search Plumber Bordeaux
2. Run an AdWords campaign if your budget allows it, and if you are ready to pay a whopping €31.67 for each click recorded on your ad. EFFECTIVE :
3. Or, choose simplest, most efficient and economical solution , allowing you to position yourselfsustainably on the first page ( even without having a website)in the Top 10 positions And also on Google local My Business : is to contact us! You can also mix the AdWords solution with
4. ours .Here we have taken the example of a plumbing company located in the Bordeaux region, but we are of course referring to all types

construction companies carrying out their activities in the homes of individuals, or of personal service companies and of home service located everywhere in FRANCE . We are specialists in these areas of activity. We hope that this article has allowed you to better understand the term local search but above all that you liked it. We strive to be as precise as possible, to give you as much detail as possible, while remaining accessible to everyone. It is not easy to assimilate all these terms when you are not in the profession. If you need any advice or clarification, please let us know in the comments at the end of this article. If our local SEO solution attracts your curiosity, then contact us! Soon, we will explain in detail the differences between adwords and natural referencing (our solution), the advantages provided Google My Business for your activity, and many others answering the questions that we usually encounter among our customers.