The number one goal of growing businesses is to attract potential customers and turn them into leads. It is for this reason that it is necessary to adopt a marketing strategy well studied.
It seems that theinbound marketing is now the most used today, which suggests that the SEO is obsolete.
We reassure you that this is not the case. On the contrary, these two notions are complementary and neither of them can replace the other.
So what is the connection between the two? And how are they complementary?
What is the role of SEO in web marketing?
THE SEO (Search Engine Optimization), or natural referencing, is a set of techniques that allows you to position your website in the SERPs. It will therefore be visible naturally to Internet users.
Its role can be summed up in 5 points.
- Improve your position in the SERPs.
- Arrive in the first results of the search engines.
- Attract qualified Internet users on your website.
- Have new prospects.
- Increase your turnover.
In other words, the main objective of natural referencing is to achieve that the search engines understand your content and consider it relevant. In this case, we can say that your strategy is successful.
What is the role of inbound marketing?
This strategy consists of attracting prospects with quality content. The relationship with customers becomes close and lasting thanks to this methodology, which accelerates the growth of the company.
Thus, they feel valued because theinbound marketing ensures that the company is interested in their passion and pursues their goals.
Here is a summary of the inbound strategy in 3 points:
- Attract the attention of new visitorss with relevant content.
- Make them interact by offering them information and solutions that help them.
- Build loyalty satisfied customers providing help and support for them.
What is the link between SEO and inbound marketing?
Refer to a SEO strategy successful helps attract organic traffic on your website. On the other hand, you cannot engage customers and retain them. This is, in fact, the role ofinbound marketing.
Likewise, without SEO, you will not haveinternet users who are heading to your website. So if you want to maximize your visitor numbers, make sure the SEO is one of the pillars ofinbound marketing. The more quality it is, the more your site has good visibility which then leads to the growth of an interesting customer portfolio in the long term in a inbound approach.
They are therefore inseparable and dependent on each other.
Forget to replace one with the other
The objective of SEO is to generate more traffic to your website. On the other hand, when it comes to transforming your visitors into potential customers and then in leads, we must think about theinbound marketing. This strategy allows you to trigger theact of purchaset so that they become real customers.
These two strategies are complementary. They require careful study and time to achieve good results.
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