SEO audits, also known as SEO assessments, allow SEO professionals to check whether a website is optimized for search engines. This is the procedure to start in the event of a drop in SEO traffic in order to identify problems. Discover the best practices!
What should you do when you are underperforming on search engines?
There are many things that can cause your website to underperform in search engine rankings. We have compiled a list of tips that you should follow when your site is not performing in search engine rankings:
- Start by understanding why you are poorly positioned and how you can fix it. An SEO audit is therefore a necessity.
- Make sure that your website is mobile-friendly and offers an excellent user experience.
- The more content there is on your site, the better it will perform.
Succeed in your SEO audit
An SEO audit is the analysis of the different components of your website that are involved in SEO. From architecture to backlinks to content, user experience and code, this analysis identifies the issues that are harming your organic positioning.
The SEO audit checklist allows you to identify and correct SEO issues on your website. There are different types of issues that can affect your website ranking, such as duplicate content, keyword stuffing, broken links, heavy and slow pages, etc.
Get help from an SEO consultant who will be able to identify the issues that are causing your site’s traffic to drop, through an SEO audit. The SEO expert will also provide you with a list of recommendations and optimizations to apply to improve your ranking.
How to improve the SEO ranking of your site?
The Google algorithm is constantly evolving and there are many ways to improve your site’s SEO ranking. Here are some of the best ways to improve your site’s SEO following the latest updates:
- Optimize your site for mobile devices
- Building a strong user experience
- Create useful content for users
- Improve your social media engagement
- Make sure you have quality backlinks
Why should you hire an SEO agency?
SEO can be confusing and take a lot of time and effort. An SEO agency can help you by managing your website, your linking campaigns and your content so that you can concentrate on your business. A drop in organic traffic is a symptom of poor optimization of your website. This problem can, in certain cases, progress to the point of the site being deindexed following a Google penalty. This means that you have not met Google’s guidelines.
To solve all these problems once and for all, you need to call on a SEO agency which has the know-how, experience and qualified human resources to successfully carry out your SEO campaigns.
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