Initially launched in 2003, WordPress has become the most popular content management system (CMS) in the world. Today, over 74 million sites use WordPress. No matter the size of the blog that uses WordPress. This widely used CMS has become a favorite among small businesses for several reasons. What makes WordPress powerful? Check out the following 20 reasons why your

business should switch to WordPress. The Unprecedented Features of WordPress for Your Small Business

1. WordPress is Free

As an open-source content management system, you can use the core system and hundreds of its plugins without paying a dime. If you are a small

business owner, you are probably looking to set up a businesswebsite with minimal upfront cost. This platform allows you to do so, as it has already convinced many business owners by saving their time and money. 2. WordPress is a powerful tool right out of the box Unlike other content management systems, WordPress

is ready to use right out of the box. This means you don’t have to “hunt down, install, and configure a long list of plugins just to get a lot of the features that

WordPress considers essential (comments, RSS feeds, revisions, etc.).” 3. WordPress is a flexible tool The flexibility of WordPress

is another feature that can’t be beat. No matter what you’re using

WordPress for – whether it’s as a personal blog or a popular e-commerce site, WordPress is versatile enough to meet all your needs with its features and plugins. 4. WordPress is search engine friendly One of the biggest challenges for a business website in the online world is getting it to rise as high as possible on Google search results. For your website to succeed in search engines, you need to optimize your pages. It’s a demanding task, but you don’t have to do it if you use WordPress

. It is compatible from the start. The structure it follows is already recognized by all major search engines on the web, making your job much easier. All you need to do is optimize your content if you decide to publish articles on your site.

5. WordPress ensures security and safety SinceWordPress

is such a popular CMS, it should come as no surprise that it is a target for hackers. However,

WordPress considers the security of its users to be essential. While you can practice some basic security measures, like not downloading a theme or plugin from an untrustworthy site, WordPress constantly updates its software to prevent attacks. Actually, WordPress has an auto-update feature since version 3.7 was released. 6. WordPress is a customizable CMS Due to the thousands of plugins and themes that WordPress

has to offer, with just one click of a button you can customize your site to look and function the way you want. Additionally, due to the seemingly endless number of features that

WordPress has to offer, you can create the website or blog you always wanted. 7. WordPress is easy to use Another great advantage of using WordPress

is that it is easy to use. The platform is user-friendly, intuitive and easy to learn. Indeed, it is possible to learn to use

WordPress in a few minutes. No wonder that WordPress is known for its famous “5-Minute Install”. 8. WordPress offers lots of support WordPress also comes with unprecedented support. It’s partly down to the vast community

WordPress

where you can resolve any questions or concerns through the forums WordPress . 9. WordPress hosts multimedia Adding images, video or audio files is a great way to improve your users’ experience. Fortunately,WordPress

allows you to easily insert media files into a page or post. Not only is it easy for you to download media files, you can also edit files, like images, in the Media Library screen.

10. WordPress is mobile friendly It is more important than ever that a website is smartphone and tablet friendly. With WordPress, however, you don’t have to be concerned about this. It is already user-friendly, thanks to most themes being responsive. 11. WordPress and its easy integration

WordPress

integrates with some of the most powerful platforms available to give your

business

an extra boost. Do you need to launch an email campaign? You can use the services of Aweber or MailChimp. Do you want to get paid for a product or service? WordPress works with the world’s most popular payment gateways. 12. WordPress is easy to manage. As mentioned previously, WordPress

is equipped with a built-in update for security purposes. However,

WordPress also notifies you whenever there are updates for your themes and plugins. This makes the management of your site WordPress child’s play, since you will always be up to date on the latest updates. This will keep your site safe and fresh. 13. WordPres s is more than just a blog While

WordPresshas earned its reputation as a great blogging platform that can be inserted into an existing website,

WordPress itself can be used as a website. As WordPress contains a post and page structure, you can have daily blog posts, as well as static pages – like your contact or About pages. 14. WordPress for creating a community Whether by sharing your blog posts on social media or communicating with visitors in the comments section, WordPress

has the features and plugins to make building a community convenient and easy.

15. WordPress saves money Remember, WordPress

is free software. However, this isn’t the only area where you’ll save money. As

WordPress is open source and user-friendly, you won’t have to hire web designers or technicians to launch or maintain your WordPress site. 16. WordPress offers many e-commerce solutions Since you use WordPress for your business

, then you will be happy to know that there are a number of online sales solutions that will convert your site into an all-out digital store. By using plugins like WooCommerce, WP eCommerce or Shopp, you can easily start making money online.

17. You are not committed to a single hosting provider If you need to change providers or hosts, either because they can’t handle the traffic or because you’re just frustrated with them, you can do it without a lot of resources. It’s becauseWordPress

works with just about every server.

18. WordPress offers a wide range of themes Whether you need to update your theme because you’ve had it too long or you’re looking to take advantage of something like the holiday season, there are thousands of free themes to choose from. By doing this, you keep the appearance of your site WordPress

costs for your customers.

19. WordPress can be used as a membership service If you want to continue to grow a loyal fan base, and perhaps even make additional income, then you can convert WordPress

into a full-fledged membership site. When you create an exclusive membership site, you provide members with exclusive content that they will find useful.

20. WordPress helps you schedule posts The management of a business

is an extremely time-consuming task. However,

WordPress can free up a little extra time by giving you the ability to schedule messages in advance. This means that every time you complete a post, you can schedule it for the time that works best for you and your clients. For example, if you discovered that the most traffic comes to your location between 12 p.m. to 1 p.m. on weekdays, then you could schedule posts around that time. Conclusion WordPress allows you to have a good website in less than a day or in a week at most. It depends on how much you are willing to work on it. But even if you decide to hire a developer to build a site for you, it will be much cheaper to do it with WordPress. The system saves more than half the work for the developer, so all there is to do is edit your theme a little.

If you choose to do it yourself however, you won’t have to strain yourself too much if you choose the right theme. So, are you ready to get started? Few platforms make your job as easy as

WordPress !

Sommaire