Google penalties are imposed on websites that violate Google’s quality guidelines. If a website is penalized, it may be difficult for the site to rank in search engine results pages (SERPs).
How to deal with a Google penalty?
Google penalties are a big problem for SEOs. A Google penalty is a sanction imposed on webmasters by Google for violating its guidelines. This can happen if you have too many errors on your site, have low-quality content, or try to manipulate your rankings with black-hat SEO techniques.
Here is a list of steps that will help you avoid getting penalized by Google:
1) Check the quality of your content and make sure it has been written in natural language and is not stuffed with keywords. Overoptimization can ring search engine alarms.
2) Make sure you don’t violate other webmaster guidelines provided by Google, such as the spamming links to your site or manipulating search results with black-hat techniques such as cloaking and other techniques that have become obsolete.
3) Check for errors on the site or redirects that may mislead users.
Google Penalties and How They Affect Your Business
Google penalties are a serious problem for businesses. They can lead to loss of rankings, traffic and even loss of revenue. These penalties can be triggered by many things, including duplicate content, thin content, and over-optimization as we saw above.
The best way to approach these penalties is to avoid them in the first place. This means that you need to make sure that your website does not violate any of Google’s guidelines.
Despite the difficulties in avoiding penalties, here are some ways to reduce the severity and/or eliminate the possibility of penalties:
1. Add more content to your website, but don’t over-optimize it. This way, if Google penalizes your website for thin content or duplication, you will be able to leverage other content.
2. Add an enhanced snippet to your website so the content is more relevant to a search query.
3. Include more images on your site to improve user experience, as well as to develop usability.
4. Consider adding a sitemap which can help Google better understand how to crawl your website.
5. Take advantage of theGoogle Disavow tool which helps remove low-quality links that point to your site.
To disavow links, you can access the link directly through Search Console. This gives you the ability to remove links that have a negative effect on your website ranking by providing them in a disavow file.
