SEO is a process that aims to improve the visibility of a website in search engine results. It can help businesses get more traffic, increase their search engine rankings, and increase their online presence. The SEO process includes 3 main aspects: keyword research, on-page optimization and backlinks. In all of this, the content of the page plays a vital role. Without rich and optimized content, your page has no chance of ranking well.
Create content for SEO
SEO is a complex subject that requires a lot of time and effort to master. However, the best way to start doing SEO is to publish blog articles optimized for specific keywords.
This involves creating content for SEO while taking into consideration SEO optimization rules such as the use of keywords.
Keyword research tools and tools that can help you with this process
Keyword research is an important part of any SEO strategy. It helps you find the right keywords that have a high search volume and low organic competition.
There are many keyword research tools that can help you with this process. Some of these tools are provided by Google like (Google Search Console), while others are created by third-party developers (like Ahrefs, Semrush, etc.).
You can take inspiration from what your competitors are doing to identify keyword opportunities.
How to use keywords for your content?
The first rule to follow is that each page on your site must target a single keyword. This is the main keyword with the best traffic potential and a low level of competition.
In addition to this primary keyword, you need to identify a list of secondary keywords. These are expressions related to the main query, but which have a low search volume.
Then use these keywords in your text without overoptimizing. You can settle for:
- Use the main keyword in the H1 title
- Add the keyword in the first paragraph of text
- Use the main query in around 30% of your subtitles (H2, H3, etc.)
- Use this keyword in the last paragraph of text
- Enrich the semantic field of your text with secondary keywords, the most asked questions on Google, long-tail keywords, etc.
Conclusion
Choosing keywords is one of the most important steps in your SEO optimization work. Be realistic and choose achievable goals. Then use secondary keywords to create a rich semantic field around the expression you are targeting. The goal is to allow search engine algorithms to fully understand your content. Avoid over-optimization and never forget that you are writing for humans above all.
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