Due to the abundance of websites, it has become difficult to position yourself in the first page of search results. So you have to find the right one SEO strategy to get there.
To do this, it is essential to practice the basic techniques of SEO, to have knowledge of web writing and master 3 main levers forSEO optimization.
What are these levers? And how do they participate in good natural referencing ?
Technical optimization
This is about optimizing the infrastructure of your website and ensuring its security. The goal of this step is to improve its exploration and its indexing by the search engines. Your site therefore becomes “SEO friendly”.
Here are the main technical actions that you must put in place to ensure theSEO optimization :
URL management
L’URL of your website must be clear and explicit so that the search engines can interpret it. We advise you to first check whether it exists or not, to keep the key words and to avoid accents. Consider hiring a professional to facilitate this task.
Loading speed and mobile compatibility
Search engines, especially Google, emphasized the importance ofuser experience. Indeed, you must ensure that your pages load in less than 4 seconds and are compatible with mobile browsing.
We must accelerate the loading time by checking the size of your images and the weight of your videos. Similarly for mobile incompatibility, there are tools that help identify possible technical problems related to the display of your web pages.
Internal network
It is essential to work on internal mesh of your website to be well referenced. Set up a coherent tree structure helps search engines and users understand you.
We advise you to link the pages together using semantic proximity and avoid the overoptimization by including unnecessary links.
Content optimization using semantics
There creation of content unique and quality is the main key to successful SEO strategy. Thanks to your optimized content, you attract more Internet users in the first place and over time you will be considered an expert in your field. In fact, the search engines appreciate content that satisfies visitors and meets their needs.
Mainly, a optimized content :
- Must be based on a main keyword and secondary keywords which depend on the intention of your target audience. You can rely on keyword research tools that determine which are most relevant and least competitive.
- Must organize Hn tags so that algorithms can analyze your text.
The popularity of the website
Due to the high competition of keywords in the same domain, it is necessary to set up a networking strategy. It is a strategy that is based on hyperlinks (backlinks) that point to your site.
The more quality these links are, the more the popularity of your site evolves. We therefore advise you to create relationships with other professionals in the same field to exchange links. Remember that their sites must be trusted to be better referenced.
Conclusion
Implement a strategySEO optimization is essential to increase the chances of being placed in the first page of search results. This strategy must be effective based on 3 main levers: technique, semantics and popularity.
We therefore advise you to invest in SEO and call on professionals. You can thus avoid any problems encountered and have a well referenced site.
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