Significantly reducing the loading time of your web pages is a key element in optimizing your SEO. Having a fast site greatly reduces the bounce rate and improves your conversion rate. This need becomes even more pressing for people who have videos on the pages of their sites. It is with this in mind that we are going to offer you here 5 practical tips to lighten your web pages containing one of the largest media: a video.
5 Practical Tips for Loading Video Pages Fast
Choose your host wisely
Choosing the right host will allow you to significantly reduce server response time and page loading. You should know that the nature of the server you will use will depend on the size of your website and the volume of media inserted.
Indeed, to ensure that your website is displayed quickly, it is preferable to opt for a dedicated server. This will allow you to offer Internet users a better user experience and therefore increase your traffic.
Host your videos on an external platform
Another practical solution to speed up the loading of your web pages is to host your videos on an external platform. The best known is YouTube.
A video is an extremely large item. So, instead of hosting it on your website, it is better to put it on a dedicated platform and then integrate it on your pages.
Compress your videos
In certain circumstances, the idea of posting your videos on a platform other than your website may not even arise. For example, if you offer paid online training, and the videos posted constitute course material, it is obvious that you are not going to post them on YouTube.
The solution is to compress your videos with editing tools like Adobe Premiere Pro. However, you must pay attention to the final quality of the video.
Opt for lazy-loading
Lazy-loading is a delayed display option which links the appearance of an element on your web page to a specific action by the Internet user. Opting for this technique for displaying your images, graphics and links from your social networks speeds up the loading of your site.
Reduce the size of your website code
The ultimate advice we can give you is to significantly reduce the code size of your website. It is important to get rid of unnecessary lines of code and make sure to reduce the size of your site files.
Conclusion
Inserting videos into your website can be beneficial for your natural referencing. They offer the Internet user easy access to information. However, you must ensure that adding this media will not have an impact on the loading speed of your site.
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