The developers at Wix sought to make their platform a safe haven for anyone without coding skills. Indeed, with this CMS you can create sites for free, easily and quickly. However, a major question arises. Can a site created on Wix perform well in SEO?
Is Wix bad for your website’s SEO?
It is difficult to give a categorical answer to this question. Just like other CMS on the market, Wix has both advantages and disadvantages that you must consider before making your choice.
The strengths of Wix
An all-in-one e-commerce solution
For a few years now, Wix has focused more on the creation of e-commerce sites. The company has developed an all-in-one solution. In addition to creating and maintaining your e-commerce site, this option allows you to manage your Facebook advertising and email marketing campaigns on the same interface. Choosing this option gives you a holistic vision of your online presence. You will thus have the visibility necessary to determine areas for improvement in your acquisition strategy.
Integration of certain Google products
When developing your SEO strategy, it is important to have the right tools. Wix is perfectly compatible with certain Google products, namely Google Analytics And Google Search Console. You will therefore be able to closely analyze the progress of your SEO and identify the points on which you need to work.
The weak points of Wix
Despite the advantages that the Wix platform offers you, a number of its shortcomings can have negative repercussions on your SEO.
A limited number of pages
It must be said, Wix is not the best platform to choose for creating a huge site. The maximum number of pages you can create on your site cannot exceed 100. Even now, the Wix editor cannot support a significant number of pages. Therefore, if you aspire to create a site rich in optimized content, Wix is not the right solution. This is also true if you want to target multiple keywords or create semantic cocoons.
Loading speed
Loading speed is one of the most important SEO criteria. Having a site that takes a long time to display is anything but a good thing for your SEO. The downside with Wix sites is that they have significant latency. The visitor will have to wait for some time to access the desired page. You cannot expect to achieve good positions with such a slow site.
Forget technical SEO
Although Wix editors have tried to catch up with other CMS editors by adding basic features like editing meta title and meta description tags, they are far behind. The technical optimization of a website requires non-existent functionalities (editing the sitemap, the canonical tag, etc.). So you can’t expect to optimize your site to perfection if you’re using Wix.
In summary: Wix is very limited in SEO features
Despite efforts, Wix remains very limited in SEO features. It’s actually one of the best choices for small businesses that need a storefront or small online store without relying on SEO. And you know, if we don’t focus on SEO we risk falling behind our competitors.
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