Business owners who are new to digital marketing are often faced with a dilemma about what type of digital marketing service they should choose. Marketing agencies have a catalog of services, which helps owners prepare their business and create a digital footprint. Search engine optimization consultant and social media marketing consultant respectively offer unique and distinct sets of digital services to help different businesses promote their brands and achieve digital results.
What is SEO?
THE SEO or Search Engine Optimization allows any search engine to index your website and make you appear on SERPs. Simply put, it makes you visible! Therefore, it is easier for a potential client to find and select you among 1000 others.
THE SEO is a group of activities combined together to provide you with long-term results. SEO campaigns aim to give you high search engine positioning while also driving organic and unpaid traffic to your website. This allows you to acquire new customers.
THE social media marketing OrSMM is a process by which you launch your brand – you document the process, share achievements, market and scale – on a more influential and personal level. You can be the influence or you can buy the influence. And, you can never ignore the power of social media. As of January 2022, there are 4.62 billion active users on social media. So why not sell them your brand?
The SEO – SMM combination
SEO is a mechanism that improves the visibility of the website by targeting the right keywords, optimizing the website as well as the content and creating backlinks etc. whereas the Social Media Marketing refers to sharing exciting, creative and value-added content on social media to create brand awareness, have friendly interactions with followers, increase sales and acquire new customers.
THE SEO combined with the SMM helps the website in many ways, some of which are:
1. Content promotion
Social media are platforms that allow many audiences to share and promote any what content, such as a blog or website or any other content. Although these links are different from search engine results and do not affect the result, they still influence the matrices SEO like time on page and bounce rate.
Social media allows the website to create high-quality content. When shared, people are encouraged to click through to the website and take the time to read the content, which drives engagement on the social media account helping with brand building.
2. Brand awareness
Social media helps increase brand awareness, which improves SEO. It is important for any brand to maintain its reputation by displaying content consistently, increasing engagement and creating a brand presence. When the public becomes familiar with the brand and the services offered, searches will be linked to the brand name, which will drive traffic to the website and increase rankings in search engine results.
3. The target audience
Social media platforms are a great way to learn more about the target audience, which helps to SEO. Social media allows you to interact with target audiences about the post, questions they have, their interest in the brand’s services, and comments that help the brand. Social media is a good place to gather information, keywords, engagement, latest trend, which helps SEO and increase website traffic.
Conclusion
THE SEO and SMM, when they collaborate, give good results that boost the website and improve its ranking. For each website, there should be icons related to the website’s social media profile and a button that allows readers to share the page on their social media profiles.
SEO will be beneficial if the social media accounts are continuously updated with the latest information about the brand or website in the form of content, images and videos consisting of keywords this will help the search engine to make the link between the website and the social profile.
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