THE internal links are like the foundation of on-page optimization and SEO: they help Google discover, crawl and index the pages of your website.
Without smart internal linking, pages can sit dormant on your site, siled from Google and empty of organic traffic. Worse, poor internal link structure can create a poor user experience, making it difficult for visitors to find the pages they need, leading to exits.
With smart internal linking, not only can you increase the number of pages that appear in search results and drive traffic, but you can use them strategically to pass page authority from one page to another. The result? Better distribution of SEO juice.
Types of internal links
There are four main groups of internal links to include on your site.
Contextual links
A contextual link is a link that relates to the targeted content as well as the content from which it was linked.
Contextual linking is an excellent method for building backlinks from high-quality sites while generating exposure for your business. They increase brand awareness and trustworthiness among potential customers who are unfamiliar with your brand or services. If done correctly, visitors to these sites will remember you when making future purchasing decisions.
THE navigation links allow you to create a set of site-wide links to keep visitors oriented and easier to navigate. Steps. When you are logged in to your site, and if you are a content publisher or publisher of site management, you will see an Edit button below your navigation links.
The website footer is the content section at the bottom of a web page. It usually contains a copyright notice, a link to a privacy policy, a sitemap, a logo, contact details, social media icons and an email registration form. In short, a footer contains information that improves the overall usability of a website.
Image link
A picture is worth a thousand words. If we talk about digital marketing, a strategically used image could be worth a thousand links. THE links play a pivotal role in the success of your digital marketing and ultimately your brand’s growth strategy and this is why image-based link building is a key factor for your search engine rankings.
Final note on internal links
THE internal links are a quick and easy way to improve your website rankings and traffic. This is one of the main aspects of SEO that should be prioritized.
It can also be a little overwhelming to understand all the jargon that is thrown around in the SEO world; However, once you have a general understanding of it, you can start improving the structure of your internal links.
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