To improve the notoriety and visibility of your company on the Internet, there is only one possible choice, to position it on the first page of Google.
To do this, you have 2 solutions, opt for a natural referencing solution and/or choose the GoogleAdwordsadvertising program.
Definitions:
Natural referencing (SEO)
Natural referencing designates all the techniques that consist of favorably positioning a site or a set of pages on the first natural or organic results of search engines corresponding to the targeted queries of Internet users. If possible, the position obtained must be on the first page, because during the majority of queries, it is the only page consulted.
Natural referencing is distinguished from paid referencing in the form of commercial links (Adwords). natural referencing Source
Local natural referencing results
Adwords program
offers advertisers the distribution of ads linked to the keywords used in queries. These ads are essentially billed per click according to a dynamic auction system and are displayed at the top right of Google results pages. adwords Source
Adwords paid referencing results or sponsored links
91% of Internet users only look at the first page.
- The first 3 links in the natural results represent 61% of traffic.
- Search results from natural referencing:
- Distribution of click rates by position:
53% of traffic
15%
- 9%
- 6%
- 4%
- distribution of click rate natural results
- Search results from paid referencing (Adwords):
distribution of click rate paid results adwords
Source
To position your activity
on the first page
, let us now focus on the benefitsas well as to disadvantages between these 2 solutions. BenefitsNatural referencing (SEO)
Sustainable and lasting results.
Profitable results in the medium and long term (possible in the short term).
- A high Return on Investment (ROI).
- Better reputation of the company.
- High differentiation from competitors.
- Improves customer trust.
- Benefit from an unlimited number of visitors, as opposed to Adwords SEO where you pay for each click on your ad.
- A reduction in advertising costs.
- Whether you use local advertising such as newspapers, postal flyers, etc., you know that this service is an expensive and recurring pain since you must repeat the experience periodically to make your business known.
- Natural SEO helps reduce your advertising costs in the sense that once SEO elements are put in place on the site and elsewhere, these elements remain in place and produce results continuously as long as they are not modified. . Your site therefore continues to progress in the race for positioning even when the work is finished. Unlike paid referencing or Internet advertising, you do not have to pay continually to obtain acceptable positioning.
Source
Paid referencing, Adwords (SEA)
Immediate results.
High conversion rates.
- Adaptation of the advertising message according to targeted keywords.
- Disadvantages
- Natural referencing (SEO)
Not immediate results, positioning on the first page of Google can take between 2 weeks and 6 months.
Long-term SEO work.
- Requires general and technical knowledge of how Google works.
- Results not 100% guaranteed, Google always has the last word.
- Paid referencing, Adwords (SEA)
- A cost per click is often very high, count on a minimum of €5 per day.
A budget that often expires very quickly.
- Zero visibility if the budget is insufficient.
- Requires general and technical knowledge of how Google works.
- Solution generally much more expensive than a natural referencing service.
- To conclude, should you choose a natural referencing or paid referencing (Adwords) solution?
- The 2 solutions both have advantages and disadvantages.
In the case of
paid referencing (Adwords)
, it is necessary to fully master the tool provided by Google to program your campaigns, otherwise you risk throwing your communication budget out the window. Indeed, too often a poorly targeted campaign is synonymous with zero return on investment. Paid SEO professionals exist to support you. In the case ofnatural referencing
, the results are notnot immediate and not guaranteed either. Trusting us means giving your business every possible means to position it on the first page of a local search. Combining the 2 solutions is beneficial if your budget allows it, this approach will allow you to smooth out the advantages and disadvantages of natural and paid referencing (Adwords). In the next article, we will explain how to position your business in
first page of Google
without having a website . Do not hesitate to send us your comments and suggestions in the comments field, or contact us, to obtain your personalized local SEO quote.
