After spending weeks, if not months, developing your website, the big day has finally arrived: it is ready to go online. Once this step is over, you realize that few people visit your web page. This is normal: you must optimize and improve your visibility .Many new e-retailers and new webmasters do not understand the difference between: setting up their website and giving it visibility.
How to improve the visibility of your website on Google? First alternative, SEA: gain visibility quickly, but at what price?
SEA (Search Engine Advertising) consists of paying the Google search engine to quickly gain visibility on the internet.
To do this, you will buy sponsored links that will allow you to be ranked at the top of the search results (also called SERP).
Who has never seen or clicked on a Google sponsored ad?
You don’t see what we are talking about? Here is an example of a sponsored ad:
local SEO Bordeaux
see section below).SEA is a fast and short-term SEO method that gives you the opportunity to quickly gain visibility and notoriety on the Google search engine.
However, SEA has
a cost and generally requires an investment that will be made at CPC (cost per click). Google Ads allows you to establish a budget ceiling for your campaign, a real asset for organizing your paid SEO strategies. Advantages
| Disadvantages | ● Rapid visibility on Google and other engines |
| ● Complementary to natural SEO ● Precise targeting ● Choice of queries ● Paid |
● Short-term ● Sudden drop in traffic upon cessation of financing Second alternative, SEO: an optimal solution that combines economy and performance to improve its visibility on Google. |
This option is by far the most optimal on the
long-term and for sustainability of your business. SEO (Search Engine Optimization), also called “natural referencing”, allows you to increase the visibility of your website in a way organic .SEO is a solution
inexpensive And safe . Regardless of the field of activity, large companies often allocate a budget to deploy an SEO strategy as it is profitable.To gain visibility on the internet and specifically on Google, SEO is key.
Natural referencing allows you to increase your notoriety as well as your visibility on search engines by acquiring
organic traffic .Benefits
| Disadvantages | ● Targeted and regular traffic |
| ● Inexpensive ● Long-termist ● Increased internet visibility ● An improved UX experience ● Results from several months (approx. 3 to 6) |
● Requires regular animation on the site If you have no knowledge of SEO or SEA and you want to develop |
a winning strategy To improve your positioning on the SERPs (search results), you can contact agencies who will guide you, advise you and support you in the development of your site’s SEO. If you are hesitating between SEA and SEO for your visibility on Google, read
our complementary article .
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