Every day, the Google search engine processes millions of queries on different and varied subjects. To respond to Internet users’ requests, the search engine proceeds as follows: it matches your query to all the data it has in its possession, identifies those related to your request and then classifies them according to the degree of relevance and display them on the SERP. In this article you will discover the elements that make up the SERP.
What is SERP
Before dissecting an element, it is important to define it in its entirety. SERP is an English acronym for Search Engine Result Page. It is in fact all the pages of Google results generated in response to a query.
The different elements that can be displayed on the Google SERP
Each of these pages is made up of a number of elements. So, to be able to describe them one by one we will explore the SERPs generated to answer the query: UX design.
As shown in the image above, the Google results page consists of two main sections: one on the left and the other on the right.
The left section
In this section we notice the presence of two parts. The part at the top where the search term is defined and where it is possible to discover a whole lexical cocoon by pressing associated searches.
Below this part, you will find another section which has links to other result pages. Thanks to this part, you will be able to discover which themes are related to the subject of your research.
The right section
The right section is the main section of the Google search page. You will find the following sequence of elements:
- the total number of results for the query in question (if applicable 386000000), as well as the loading time of these results (0.56 seconds).
- two results related to UX design in the form of Google AD.
- the first organic results related to the query.
- a “other questions asked” section. This part allows you to have an idea of what interests Internet users the most in the topic of UX design.
- At the bottom of the page, you will find research suggestions to deepen your knowledge on the subject.
Other items
Since we are going to change our search query from UX design to business UX design, a new part will appear. This is the list of companies located on the Google map, the company profiles of Google My Business.
Conclusion
Scrupulously studying the architecture of Google SERPs allows you to improve your SEO strategy and saves you a lot of time. You will, in fact, be able to collect basic information about your niche and the behavior of Internet users.
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