A large number of Internet users are looking for a service or solution on search engines and more precisely on Google. This is why the first goal of every entrepreneur is to be visible on the first page of search results.
To achieve this, it is necessary to put in place a strategy that allows you to be not only on the first page but also on the first page of all competitors.
How to do it and what strategy to follow?
Understand how Google works
We agree that Google is a set ofalgorithms which analyze and index the web content and then interpret them. But the biggest question is this: How do I know if he interpreted my content correctly?
To do this, you must follow a few tips:
- Your HTML code must be clean and compressed.
- THE tags title and meta description must include your main keyword and encourage Internet users to click.
- Your content must be well structured and contain a lexical field of keywords.
You can read the rest of our article for more details.
Build an optimized site
Before thinking about natural referencing, you need to check if your site is indexed or not on Google. It also needs to load quickly and be suitable for mobile browsing.
Be careful, in case your site is not secure, Internet users will be informed and therefore the risk of losing traffic increases.
Without these conditions, a website may risk its first place and even its visibility in the search engines.
Use good keywords
The choice of a keyword must take into consideration the queries entered by Internet users on Google. It must be, first of all, relevant and depends on the search volume and the competition in the same field.
To make your choice a good one, we advise you to use keyword research tools like Google Search Console, SEMrush, Google adwords… They allow you to know which keywords to position yourself on. So you can avoid those that are too competitive or without volume.
In addition, you must create a lexical field around a main keyword and introduce it into your content. Like that, Google can translate it more easily.
Write optimized content
There web writing is essential in every strategy of natural referencing. This is the key to be 1st on Google.
A good web editor always think about writing for Internet users in order to meet their needs and provide added value. Therefore, writing a quality content allows you to differentiate yourself from competitors. You will therefore be an expert in your field and therefore Google will distinguish you from other sites on the same query.
Integrate backlinks
THE inbound links or the backlinks are links from other websites that point to a page on your site. If these links are of good quality, Google considers you as a relevant site and therefore you will be lucky to be better positioned on the SERPs and evenbe 1st on Google.
It is therefore necessary to create a strategy link building to acquire quality links.
To conclude
These 5 points are the most important for be 1st on Google. Your location on search engines contributes to the notoriety of your brand image. The better you are positioned, the more your traffic increases and therefore your turnover improves.
In the absence of any of these points, you risk that your site will not be visible on the first page of search results.
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