Google Analytics is commonly used, but almost no one knows how to use it to improve SEO. This is not surprising. Google Analytics is a powerful tool, but extracting valuable and useful data can often feel like pulling teeth, especially for beginners.
But it doesn’t have to be that way. You just need to know what data to look at, how to interpret it, and then take action.
In this guide, we’ll go over 21 ways to use Google Analytics to improve the SEO and cover some common mistakes to avoid.
21 Ways to Use Google Analytics to Track and Improve SEO
Google Analytics is an essential tool for all website owners because it allows you to continually track the progress of online goals. Based on the data provided, you can then make informed decisions on the necessary actions as needed.
- Automatic data collection
- Measure internal search on the site
- Understand why visitors leave your website
- Demographics, know the age, gender, interest, device and location of your audiences
- Understand what kind of content you must present
- Monitor web traffic
- Understand your traffic sources
- Track progress by comparing campaigns
- Create custom alerts
- Set ambitious but achievable goals
- SEO traffic received from search engines
- Identify the most popular and least popular pages
- Identify the pages visited first
- Identify the Exit pages of my site
- Measure traffic from mobile devices
- Measure the number of visitors to my website
- What do users type into my website search bar?
- Check if my website is subject to a Google penalty
- Custom Dashboards
- Analyze site speed
- Visualize your funnel
Approach Google Analytics wisely!
You can hardly get a complete understanding of your SEO results without knowing how to use Google Analytics. It will help you check if you are taking the right SEO measures for a new website and adjust your strategies and tactics at later stages. Still, you should know which reports to review and how to interpret the data correctly.
All this means is that you need to address Google Analytics in the following way:
- Make assumptions about your entire SEO strategy.
- Formulate questions that will help you clarify your situation.
- Configure reports Google Analytics who will answer your questions with data and provide actionable insights.
- Take action, observe changes and measure your results.
Final thoughts
In all data analyzes SEO, don’t forget to delve into the mind of your ideal customer. A deep understanding of your customer will allow you to derive truly powerful insights from your data.
The more you look at the data Google Analytics and other SEO dashboard software you use, the more familiar you become with the people using your website. But what matters most is taking action.
Sommaire
