Every webmaster’s obsession is to understand how Google’s results classification algorithm works. Identify the criteria that influence the ranking of your website on Google will allow you to improve your organic traffic. Fortunately, it is indeed possible to have access to some useful information. Indeed, the Google search engine uses the 3 vital web cores to measure the experience of Internet users on websites as precisely as possible.
The vital web cores
What are core web vitals
THE core web vitals are defined in French as essential web signals. These are three indicators allowing the search engine to clearly measure the quality of the user experience you offer on your site.
Google began using these indicators in June 2020. It was an initiative seeking to improve the user experience of Internet users.
The three vital web cores
To measure the quality of the user experience offered by your website, Google takes three parameters into consideration:
- LCP (Largest Contentful Paint)
- FID (First Input Delay)
- CLS (Cumulative Layout Shift)
Largest Contentful Paint (LCP)
Largest Contentful Paint or LCP concerns the loading speed of your site. LCP measures the average display of the largest elements on your web page, namely images, videos, GIFS and even blocks of text.
The Google search engine estimates that the perfect wait time for your web page to display is 2.5 seconds. If your site takes longer to display, it will lose its ranking on search pages.
First Input Delay (FID)
The second metric taken into consideration by Google in classifying search results is First Input Delay (FID). This is the time between the formulation of a request and its execution.
Concretely, this metric concerns the responsiveness of your website. Through it Google seeks to determine the response time of your website, which by the way should be 0.1 seconds.
Cumulative Layout Shift (CLS)
The visual stability of your content is an important element in determining your position in the SERPs. In order to measure the display quality of your elements, Google has implemented a measurement called Cumulative Layout Shift.
The CLS counts the number of times the visitor experiences a sudden change in the layout of your website. The lower this metric, the more stable your website is.
Conclusion
Vital core webs are measures aimed at promoting a higher quality internet. Through these three metrics, Google aims to offer Internet users a better user experience. Indeed, the search engine is interested in three key elements: the loading speed of your website, its responsiveness and finally its visual stability. To obtain good results in SEO, you must properly optimize your site for vital core webs.
