Google My Business is similar to business pages on social media, but it gives your business visibility in search results and Google Maps, providing more details about your physical location.
Is it a social network? Is it a business directory? No, it’s Google My Business (GMB). Where Google Plus failed as a social network, Google My Business is booming. Just like Facebook and LinkedIn allow businesses to create business pages, there is now a Google Page for Business.
How to optimize your Google My Business ad?
When you optimize an ad GMB, you help your business rank better in search results, thus encouraging people who see your ad to take the next step and contact you or visit you.
Here are 5 best practices to optimize your SEO Google My Business:
1. Entering exact and precise coordinates
The more accurately and consistently you enter your business information, the better. An address can help identify your business location, but if multiple businesses are in your location, the pin may not be in your exact location. You can move it slightly inside Google My Business, or manually on the map or by entering your precise location details.
2. Consistent use of company name and address
Help the machines help you. Make sure your business name and address are always written the same way, whenever your business is mentioned on your website, in business directories, in local listings. These citations prove that your business is located where you say, especially those from large business directories. So make sure to reference your site and your business information to these directories.
3. Use of professional photos
Once users land on your business profile, you’ve only done half the job. You still need to drive them further: to your website, to pick up the phone and call you, or to actually go to your physical location. Your business profile is a landing page that you should make as attractive as possible. Photos are essential.
4. Publish updates
Google My Business is like a business page on LinkedIn or Facebook. You can post updates there as often as you want. They will be featured on your business page. And your GMB page also benefits from social media.
Some social media management tools have started, including Google My Business in networks to plan publications and publish them.
5. Build Social Proof
Your final mission: to delight your customers. When they leave your business, they should want to leave great reviews and top ratings for your business. In many cases, Google will even invite them to do so.
Good reviews help you better rank in search results both on Google Search and on Google Maps. Users can also leave questions on your page GMB. Be sure to answer all of these questions, fully and promptly, as this is also taken into consideration.
Your business must be present on Google My Business
Visibility on Google Maps is important for any business with a physical location, and you get it through an account Google My Business free. With GMB, Google has created a direct competitor to Facebook and LinkedIn business profiles, placing it halfway between a social network and a search engine page.
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