Every day, many people around the world search on the internet. Whether to buy a product, have a description of an article, a tutorial or even to search for information on a company or a profession, all these requests are generally made on Google. Being present on this powerful search engine is therefore very essential for businesses. It is still necessary to benefit from a effective SEO to better position yourself on the first page of Google. Why is it important to rank your site on the first page and how can you get there for free? Follow our advice in this article to boost your online business.
Why is it important to rank your site on the first page?
Be present on the first page of Google offers many advantages. When your site is at the top of the list in search results, it increases your chance of being more visible to Internet users. Indeed, according to several studies, more than 90% of clicks coming from Google are carried out on the first page of results. This means that sites on the bottom pages of Google have a very high chance of being visited. So, the best way to boost the visibility of your site is to rank it on the first page.
Another analysis proved more than 80% of consumers search on Google before making their choice. Being listed on the first page of Google is therefore likely to generate more traffic. With good settings, this allows you to direct your ads towards a targeted audience in order to convert your Internet users into customers. This therefore represents added value for your business and strengthens its notoriety.
How to be on the first page of Google for free?
To position your site on the first page of Google, we will now focus on the concrete actions to take.
Optimize your website
The Google search engine generally provides the information requested by Internet users on the list of the first 10 results. For this, it is based on the keywords typed on the search engine to make its interpretation. To better position your site, it is therefore important to optimize each text by choosing important keywords.
To get there, you need optimize your web strategy notably your SEO strategy by choosing qualitative and rich semantic content. It is necessary to ensure that each text is varied across a broad lexical field in order to provide the appropriate spellings for the key words. To do this, the best tool currently is the Google keyword generator.
Once on the tool’s home page, enter a few keywords that correspond to your field of activity. The generator will tell you the number of times these words are typed on the search engine on average per day depending on your country. This will allow you to choose the most searched terms because there is no point in trying to SEO with words that are only requested a few times a month.
In addition to the use of keywords, other avenues are also very interesting that should be exploited to better optimize your site.
Offer quality content
To position a web page, Google bases itself above all on the quality of the text offered. It is therefore important to produce unique, quality and original content. For this it is necessary to avoid duplicate content. Any duplicate spotted by crawlers is sanctioned.
Use relevant and catchy titles
The title represents the hook of the text. It must be relevant and limited only to a succession of keywords. You must also ensure that it reflects the subject and not too long.
Put important words in bold
If certain words from your lexicon found in your text outside of titles and subtitles are important for your activity, highlight them. You just have to indicate them in bold via the tag STRONG.
Succeed in the meta description
There meta description is a description of your item. It is an important part of on-page optimization. It corresponds to the text that appears under the title in search results. If you do not provide it, Google will automatically insert the first lines of your article. It is therefore important to do it yourself in order to optimize it with your keywords. You must also ensure that your text is better structured.
There are several other ways to successfully rank your site on the first page of Google. Do not hesitate to call on a specialist in the field to support you. The most important thing is to make the Internet user want to stay on your site as long as possible and to encourage them to take action. To do this, you must stand out with a quality website while proving that you can do better than others.
Do netlinking
For better natural referencing, it is essential to insert links on different external sites, which will redirect to your own site. These links, called backlinks incoming, will increase the popularity of the site and increase the number of leads. Indeed, being cited by external sites is an important criterion taken into account by search robots. Google allows you to boost your SEO for free.
To make your campaign effective netlinking, you need to choose a quality domain name. To do this, you must position your links on sites with a certain audience and popularity among Internet users. The main theme covered on the target site must also be similar to yours.
Also, you need to diversify the sources of your backlinks and ensure that there is good complementarity between the source page and the target page. This allows you to give more credibility to your linking campaign. In order to increase your visibility, it might also be interesting to favor backlinks from social networks.
THE internal mesh is also important for the success of your campaign. This practice consists of defining all of the links that connect the different pages of your site to each other. It therefore allows access to certain less visible pages of your site. For a best mesh, it is important to pay particular attention to the consistency of the links, their positioning and the anchor used. Also, successful networking is not synonymous with using a large number of links. This kind of practice can be seen as SEO over-optimization and could be detrimental to your site.
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