Optimize your natural referencing
Natural referencing or Search Engine Optimization (SEO) is defined as a set of techniques or actions aimed at promoting positioning of a site or a set of pages in the results displayed by search engines. With the strong competition that exists on the web, it is now essential to benefit from better positioning in order toget traffic on a site. Do you want to optimize your SEO? Know that there are methods and tools that will allow you to achieve this objective.
Why optimize your natural referencing?
Optimizing natural referencing is of paramount importance for any company that wishes to improve your visibility and rely on digital to acquire a certain notoriety. Here are, among other things, the reasons why companies and sites invest in this approach:
Natural SEO builds credibility and trust
Generally, the sites that appear first in search engine results are considered credible and reliable by Internet users. According to recent statistics on search engine usage, almost 98% of Internet users only choose companies that appear on the first page after a query. Natural SEO optimization will allow you to reach this page and gain the trust of your target audience.
Natural referencing influences the purchasing cycle
The purchasing cycle is broken down into 4 stages, namely: awareness, consideration, comparison and purchase. Organic SEO optimization allow SO to make the content visible to Internet users of your site at the different stages constituting the purchasing cycle. It also plays a key role in the lead generation qualified and in the growth of organic traffic. By creating optimized content relating to the above steps, you will influence the cycle and the Internet user’s decision to make the purchase.
Natural referencing is a strategy with lasting results
Sustainability is undoubtedly one of the best benefits to be gained from natural SEO optimization. In fact, this approach generates long term results, which makes it a most profitable marketing strategy. Implementing a natural SEO technique can take time. But, with a relevant optimization strategy, your site will benefit from better positioning for a very long time.
How to optimize your natural referencing?
Optimizing natural referencing necessarily involves implementing a certain number of actions and techniques. SEOs recommend adopting the following methods to optimize natural referencing.
Define a keyword strategy
To optimize your SEO, you must first identify the keywords on which you will need to position the pages of your site. Keywords are these expressions that qualify and define your activity on the Internet. These are terms that Internet users will be required to enter (queries) in the search box of the search engine to access your site.
If you want to establish a relevant keyword strategy, it is recommended to establish a list of 80 to 100 keywords short tail (3 to 5 words) on which you want to position yourself in the long term. Then define long-tail key phrases that you can associate with short-tail keywords. It is strongly recommended to include these keywords on all the pages of your site in order to benefit from good positioning.
Headings and subheadings play a very crucial role in SEO strategy. These are essentially the Title and Meta Description tags. Search engines such as Google attach great importance to tags.
To optimize your natural referencing, consider writing effective tags. These must agree with your editorial line and the landing page. They must include incentive action verbs and encourage the desire to click on your site in the SERPs.
Favor netlinking
Links occupy a special place in the implementation of a natural referencing strategy. To optimize your natural referencing, be sure to set up a effective linking strategy. Links coming out of your page or website should send your prospects to quality sites with a Trustflow important theme.
Moreover THE backlinks (links made by third-party sites to your site) are an essential solution for optimizing your SEO. THE backlinks are considered by search engines as a recommendation of your site. To optimize your natural referencing using backlinks, you can use a partnership with sites with strong audiences or register in quality directories.
Furthermore, the internal network is also a very important point to take into consideration if you want to optimize your SEO. This method consists of integrating links into your content which can direct the Internet user to other pages of your site.
Create quality content
The content of a website is a factor that greatly influences its position in search engine results. These try to determine the essential subject your page is about and refer to the content to determine the position of a site in relation to others. For quality content, it is strongly recommended to avoid duplicate content.
Focus on Responsive Web Design
Responsive Web Design is a technology that draws on graphic design principles to allow the display of a site to be adapted to the user’s screen. This technology is all the more important for SEO as the vast majority of Internet users access the Internet using mobile devices with different screen resolutions. The adoption of this technology will allow reduce bounce rate in increasing traffic via mobile devices. Furthermore, Responsive makes it possible to optimize organic referencing by promoting Crawl Google Bots.
Other techniques to optimize your natural referencing
Here are other techniques and tips that you are advised to implement to optimize your natural referencing:
- reduce site loading time
- link a Google Analytics account to the site to allow you to track effectively, also use Google Search Console
- improve the structure of the site
- add links and anchor texts regularly
Google publishes that there is 4 out of 5 consumers who use search engines for information about events, local stores and locations. Because nearly 92% of Internet users only look at the results on the first page of Google results, it is important to optimize natural referencing in order to benefit from more visibility.
