Given the growth in the number of companies in various sectors of activity, it becomes essential to preserve a favorable positioning in the face of tough competition. This is possible by focusing on certain key performance indicators, namely the “Domain Authority” or “DA”, which is correlated to your natural referencing strategy. In fact, this relevant indicator which allows the measurement of SEO performance.
A high DA index, i.e. close to 100, means high traffic on the website thanks to good SEO practice, and conversely an index which tends towards 0 indicates poor mastery of the SEO strategy.
To improve your Domain Authority Index, it is imperative to understand how this domain authority index works. SEO performance.
Indeed, this type of evaluation of natural referencing progress takes into account certain criteria considered decisive for the success of the SEO strategy, namely the quantity and quality of backlinks to the website in question, the quality of the content distributed through the site , relevance and added value communicated to your audience.
Consequently, optimizing domain authority requires good mastery and maintenance of these criteria through certain practices that you absolutely must know.
As the domain authority index is strongly linked to the performance of the SEO strategy, it would be reasonable to ensure the proper functioning of all aspects of natural referencing by taking into account certain important points:
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Take maximum care of the On page content
On-page optimization does not only concern the introduction of an optimal number of keywords corresponding to the theme in question, it is also necessary to take care of the architecture and formatting of the site so that the content is easily readable by all types of readers, to optimize meta titles, meta descriptions, images and URLs and to properly structure the internal mesh of the web page.
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Master the technical aspect of SEO: Off page
It is essential to ensure the quality of your website’s backlinks and eliminate all bad links.
It would also be appropriate to integrate structured data to help the algorithms analyze your content.
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Making sure your site is mobile friendly
It is obvious that searches carried out on the web today are mainly carried out from a smartphone, this fact is taken into account by all web algorithms. For this, it is essential to have a site design adapted to the mobile format, whether it is a Responsive web design or a mobile design. Mobile first.
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Optimize site loading speed
The loading time of your web page plays a vital role in your domain authority, so it is recommended that it does not exceed 3 seconds.
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Develop awareness of your site
To increase your notoriety on the web, it is possible to integrate your URL into other digital media such as social networks, forums related to your activity, etc. Target sites with a Domain Authority which is higher than that of your site.
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Opt for a striking brand name
It is advisable to opt for a brand name that is easy for your audience to remember so that they can easily access your site.
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SEO performance monitoring
Since web algorithms are constantly applying updates, it is important to follow them and maintain the website continually in order to maintain good positioning.
