Both SEO and prospecting are techniques used by companies to approach customers and encourage them to buy their products or use their services. However, it must be understood that each of these techniques meets specific conditions. In this article we will try to help you see things more clearly and choose the option that best suits your activity.
What is prospecting?
To simply define prospecting, we can say that it is a commercial process aimed at converting your audience into qualified customers. It is a series of actions aimed at convincing the prospect of the importance of your product and pushing them to take the plunge and buy it.
There are different prospecting techniques that companies use to approach their leads, we will only mention three here.
Prospecting by mass emailing
Mass emailing is a communication technique which consists of sending a promotional email to all the contacts in your database. The only problem with this type of promotion is that it can be intrusive and therefore many of those who receive them consider them to be spam.
Telephone prospecting
As its name suggests, telephone prospecting is a technique that aims to convert the audience into qualified leads through telephone calls. The problem with such a technique is that it requires great mastery on the part of salespeople and communication techniques.
Field prospecting
Less used now, field prospecting consists of having salespeople who have physical interactions with the prospect. It’s close to door to door where the agent presents the product to the customer and tries to convince him to get it.
What a good SEO strategy offers you
SEO is one of the pillars of digital marketing. Optimizing your website for search engines allows you to grow your business and reach a larger audience.
Reach your target customer more easily
The advantage that a reliable SEO strategy can offer you is to allow you to reach your target customer more quickly. With your website and your quality articles, it is easier to attract customers interested in your service.
Facilitate the move to action
Unlike traditional prospecting techniques, optimizing your presence on the web will make it easier for your visitor to make a purchasing decision. By creating an e-commerce site, for example, you offer your customer the opportunity to observe, choose, consult with other consumers and buy without wasting time.
Distinguish yourself from the competition
Creating a good website makes you stand out from the crowd. Taking care of your presence on the web allows you to create your spontaneous notoriety. This will make you more recognizable and your audience will have an easier time identifying you.
SEO or prospecting: which to choose?
It is incongruous to say that one method is more efficient than another. The choice of one or the other must be made in light of an in-depth analysis of your needs and the nature of your business. Indeed, before choosing one of these options it is important to define a number of parameters:
- your target audience.
- the age range of your audience.
- the nature of your activity.
- the expected results.
- your geographical area
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