When creating your SEO strategy, you must consider two important points: the needs of your business and the audience you are targeting. Indeed, the nature of your strategy SEO depends on the size of your business and the nature of your target customer. In this article, we will help you know which SEO is best for you: local SEO, national SEO or international SEO.
Local SEO, national SEO and international SEO: what is the difference?
To implement a good SEO strategy that meets the needs of your business, it is important to understand the subtleties between these three forms of SEO.
Local SEO
THE local SEO is the act of positioning yourself for a specific request in a well-defined geographical area, which could be a village or a department. To better understand the principle we will use the following example: if a customer searches for a delicatessen that sells vegan products, the results deemed relevant by Google will sites and pages from Google my business local grocery store close to the Internet user’s location.
National SEO
In the case of national SEO, your target audience will no longer consist of members of a local community, but will instead encompass the entire population of an entire country. For example, if you are a moving company and you have agencies all over the country, to make yourself known it is imperative that your site and advertising be viewed by the entire country.
International SEO
By creating an international SEO strategy, you aim to expose your content to the global community of web users. Therefore, your internet advertisements and your website must be accessible to all Internet users.
What type of SEO to choose
Choosing the type of your SEO should be the subject of careful consideration. When implementing your strategy, you must take into consideration a number of elements.
Your current needs
To implement an adequate SEO strategy, you must first define the current needs of your business. Taking inventory of your performance and reviewing your marketing strategy will allow you to define your current position, your weaknesses and clearly see your development opportunities.
Define your audience
The creation of your content depends greatly on the target audience it is intended for. It is therefore important to create an ideal persona and adjust your strategy to their needs.
Define your budget
Implementing your SEO strategy requires a large investment. In addition to a marketing manager, you will need to bring in professional SEOs, content creators, etc.
Conclusion
In order to choose between local SEO, national SEO and international SEO, you must specify your needs and the impact sought by such a decision. It is also necessary to clearly and precisely define an action plan which includes the team, the allocated budget and the deadlines.
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