A website is an excellent tool for making your activities known, your reputation and developing them. It is not enough just to create a site to succeed, it is also necessary make yourself known to achieve the set goal. How to make your site known? You will discover the different means and techniques to make yourself known but also about engines like Google.
How to make your site known?
Nowadays, there are millions of websites aimed at selling various products and services. So, it is very difficult to stand out from all this lot of sites which undoubtedly deal with the same thing as yours. However, there are ways to highlight yours and acquire more traffic. For make your site known, use one of the methods below:
SEO
THE SEO or even natural referencing is a technique for optimizing your website in order to position yourself well in search engine results. To start and succeed in SEO, it is essential to put keywords first. In addition to the choice of these words, you must also respect certain essential SEO principles. Finally, the last essential element for SEO and for making your site known is content. A site containing rich content will see its notoriety and popularity increase.
Guest Blogging
Guest Blogging or even guest articles is a way to make your site known. With this technique, you can offer another site or blog to provide it with free content that it will publish on its own and in return it will integrate your website as a link in the article. For the first, it is a way for him to have rich and good quality content without paying anything in return. For your site, you first benefit from visits from Internet users thanks to the host site. Then, you benefit from inbound links better known as backlinks.
Marketing Video
In addition to content with articles, there is other content that can boost traffic to your site. It is thus with the video which constitutes a means of presenting your site. There are two ways to use marketing video. The first way is to purchase a presentation video of your activity or the site from a service provider. The second way consists of producing your own videos with your Smartphone or other devices.
Social networks
One of the most popular ways to promote your site is through social networks. With these you will be able to communicate for free and pass on your messages or announcements. There are several social networks but it is difficult to succeed in having the desired impact. To do this, you must choose the target networks from Facebook, Instagram, LinkedIn etc.
Emailing
Emailing is a communication and popularization technique very popular with certain companies and brands. The majority of Internet users have and consult their e-mail regularly. The goal is to make contact with a customer while providing them with a link to your website. The most used technique in emailing is there electronic signature of the email and insert the website address.
Promote your website on Google
Google is an excellent way to promote your website. Indeed, it is a search engine that will make your site appear on the first page of search results. To do this, you just need to properly reference the site on Google. First of all, you need to get your site indexed on Google. Once this is done, you will need to do appear your site on the first page either by using Google Ads and paying to appear on page 1. You can pay to get organic rankings without having to pay for ads.
In addition to these paid techniques to appear in the first results searches on Google, there are other ways:
- taking into account the quality and length of the content of your page,
- possession of a domain name for more than 3 years,
- optimizing your site for mobile devices,
- the choice of keywords in the content of your pages,
- obtaining secure pages in HTTPS,
- the speed of downloading your pages,
- the choice of URL structure.
Along with the aforementioned techniques, you can use other means to get your site to appear on page 1 of searches on Google. This is the case with the optimization of the form Google My Business. You can also create a blog and regularly include quality content. Finally, you can try to obtain quality links or create descriptive sheets.
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