20 tips for successful internal networking

In creating your SEO strategy, you must consider a large number of elements ranging from the design of your website, through the optimization of your content to the creation of an internal network. Creating a web of links connecting your pages to each other allows you to significantly improve your position in Google results pages. In this article, you will discover how to succeed in your internal networking.

20 tips for successful internal networking

Create link anchors

Creating anchor links in your texts makes it easier for your visitors to navigate your website. By integrating a URL to a given word in your text you pique your reader’s interest and encourage them to explore your other articles.

Create an internal semantic cocoon

The anchors created in your texts must be part of the same lexical field. This will allow you to show your level of mastery of the subject and give the Internet user confidence.

Use the Google search engine to create your internal network

Enter the following formula into the Google search bar:

site:sitename.com “keyword”

Allows you to access the different pages of your site on the keyword. So you just need to include the link to your new article.

Make the choice of your anchors natural

The more the choice of your anchors identifies with the natural use of the language, the better the response from your visitors will be.

Use WordPress plugins

WordPress provides you with plug-ins to automatically generate internal links.

Create links to optimized pages

By creating internal links from a non-optimized page to better positioned pages you can improve its ranking in Google results pages.

Create content frequently

To avoid wearing out your existing pages, you must create a fairly large number of new articles.

Refer to other articles

If you integrate reference links into your texts to other articles on the same subject, you considerably improve your positioning.

Structure your internal network

To have relevant internal links, it is important to structure them. You can link a main page to subpages or vice versa.

Create a list of relevant links

To save time, there’s nothing better than establishing a list of pages on your site that can offer you relevant internet links.

Plan the integration of your internal links

In the planning phase of your article, it is important to plan where the link will be integrated, its origin and the keyword to which it will be attached.

Edit your old texts

Reworking your content allows you to update it and integrate new internal links.

Create a library of interesting links

To encourage your visitors to linger on your site and visit other pages.

Link product pages

In an e-commerce site, creating internal links between pages of the same product can be a good internal linking strategy.

Linking different product categories

One of the techniques to encourage your customers to explore all your products is to create links between categories.

Create a link between similar product pages

One of the techniques to improve the position of your e-commerce site is to create links between pages of similar products.

Link to landing pages

Creating internal links to landing pages allows you to more easily collect your customers’ contacts.

Do not insert your links in poorly referenced pages

Inserting your links in poorly referenced pages can negatively influence the originating pages.

Making sure your links are valid

Before inserting your link, it is important to make sure they are operational.

Choose a strategic location for your links

Among the most favorable positions for inserting a link you will find the footer and header of your site.

Conclusion

Finally, we can say that to succeed in your internal networking, you must have a clear strategy and make sure to consider the consequences of each decision.

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