The correct structuring of your website plays an important role in its SEO optimization. Indeed, a well-organized site makes it easier for users to navigate its pages and helps search engine robots to explore it properly.
How to optimize the architecture of a website for SEO ?
Opt for a pyramid structure
In most cases, a website is organized under pyramid shape :
- There home page which is the main navigation page for users. It is located at the top and leads to other sections of the site. Make sure it is not cluttered
- THE categories below the home page containing the product pages, service pages and the blog. You can add subcategories if you need it.
- Articles and individual pages all the way down.
Navigation on a website is achieved through two elements: the menu and the thread Ariadne.
Regarding the navigation menu, it is essential that it is simple and easy to use. In case you have a large site, you do not have to put all your content in a single menu. For example, you can create a second menu to avoid clutter. It is also possible to add category pages to the main menu.
To make navigation easier, you can add a thread Ariadne. It is a clickable link that is usually found at the top of a page to guide users through their navigation. It is displayed in this form: Home > Products > Makeup > Eyes > Mascara.
Use taxonomies
A taxonomy is a group of contents of the same subject. For example, if you sell products, the user can browse products of the same brand using the taxonomy.
On WordPress, the taxonomies are categories and the labels. Good categorization (into categories and subcategories) allows you to structure your site well. The labels are different. They present the common points between the articles/products. Although they are useful, we advise you not to create too many labels randomly. Plan their creation in advance to have an idea of the final result.
Don’t neglect internal networking
In addition to the links developed when structuring your site, we advise you to also create contextual internal links.
Choose your most relevant pages and create contextual links to those pages. This method allows Google to correctly evaluate and rank the pages on your site. However, pay attention to product pages. You need to insert the links so that the user does not leave the page if they want to buy. In this case, you can add links to related products or other variations of the same product.
Use landing pages: landing pages
For a better SEO optimization, you must create landing pages. These are the pages optimized to match the specific keywords typed by your users.
To get there, you first need to know what your audience is really looking for. Then you can create landing pages to attract them. There are two types:
- THE basic landing pages which are informative articles on a subject related to what you offer.
- THE product landing pages which contain only the information necessary to convince your visitors to buy.
To conclude
It is necessary to create and optimize the architecture of your site for SEO. With an organized structure, consistent internal linking and pages that correspond to relevant keywords, you get better visibility for your website.
We advise you to apply these practices from the design phase.
Sommaire
