There is a conflict between search engine optimization and web optimization. conversion rate. Experts on both sides struggle to reconcile the two disciplines.
THE SEO is designed to improve the ranking of websites on search engines. CRO is the art of improving user experience to achieve higher conversions. One discipline is search engine focused while the other is user focused.
Very few sites can successfully combine the two to create a site that provides a great user experience and also ranks highly on search engines. The secret is to use strategies SEO to improve your conversion rate and make your site searchable.
But how do you use SEO to increase conversions?
SEO strategies to improve the conversion rate
1. Use dynamic SEO content
Dynamic content is content that changes depending on the visitor. Usually it is based on the geographical location. For example, if someone visits your site from the United States during a national holiday, your home page will display products or services that relate to that holiday or display a simple holiday greeting.
A perfect example would be TripAdvisor. They display the name of the city, region or state on their homepage. For example, their Restaurants tab displays the city you are currently in and offers you the best restaurants in that city. The result is that the visitor identifies more with the content and has a better user experience.
2. Improve page load time
Your site’s loading time is one of the most critical – and at the same time, overlooked – elements of any strategy. SEO. Loading time is a major contributor to page and site abandonment. When a site takes too long to load, people are very likely to abandon it.
How long is considered too long? According to Google, the time it takes to fully load a page on mobile has dropped to 15 seconds from 22. Unfortunately, that’s still too long considering that 53% of mobile site visitors leave if it takes longer to load. of 3 seconds. It is imperative, then, that you check how your site is performing and is there one way you can improve. A great tool to use here is PageSpeedInsights from Google.
3. Use long tail or “long tail” keywords
Users are looking for specific things, and they usually write a few words. You need to use long tail keywords in order to give users what they are looking for and improve your rankings at the same time.
You can use a keyword tool like Wordtracker to find long-tail keywords and free tools like Pro Rank Tracker and Tiny Ranker to monitor your website’s keywords. Using long-tail phrases or addressing user queries with long-tail keywords will help you build brand loyalty over a period of time and can thus increase conversions.
Conclusion
It’s never been easier to use SEO to increase your conversion rate of your website. You have a variety of tools and strategies at your disposal.
Use these strategies to stay ahead of your competitors, and up to date with all the latest conversion strategies.
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