Implementing and managing an SEO strategy is an ongoing activity. To get better results, you should always update your SEO methods, rework your content and reorganize your site with the possibility of having to delete some of your pages. However, a question arises: could such an action have negative consequences on your positioning? In this article, we will explore how to reduce the SEO risks associated with this action.
Delete a page from your site: what to expect?
By deleting a page, you often expect to lose your positioning on Google SERPs. However, such a decision does not always lead to this result. Losing some of your traffic is not a systematic result of removing pages. On the contrary, this can have a positive impact and help your site achieve a much better position.
In this article, we will explain to you how to considerably reduce the impact of this action on your SEO.
The method to follow to reduce the risks of this action
Deleting a page from your website is not a decision to make on a whim. To help you do it well, we propose here to offer you a reliable and fairly easy to apply working method.
Take stock of your situation
Before doing anything, it is important to take stock of your current situation, namely your position on the results pages, the bounce rate, the number of pages viewed, and so on. This will allow you to clearly define your goals and the elements to improve in your SEO strategy.
Rework your link building
Before deleting one or more pages, it is important to review your backlinks and ensure that the deleted page does not have a negative impact on the cohesion of your advertising strategy. netlinking. Indeed, you must ensure that even with one page, the architecture of your site remains understandable and easy to navigate.
Define ghost pages
A ghost page is an inactive page. Getting rid of such a page can be extremely beneficial. It remains to be seen how to recognize them.
It’s quite simple, a ghost page must meet at least one of these criteria:
- Be an unindexed or deindexed page due to poor quality.
- Have a significant bounce rate.
- Have an extremely low view count.
- Having a bad position on the SERPs.
Rework your content
To significantly reduce the impact of deleting a page on your SEO, you can rework the content of your site, by merging a number of your pages or by reworking your tags and your articles.
Conclusion
Deleting one or more pages from a website is a decision not to be taken lightly. It will have to be the subject of in-depth reflection and be part of an entire strategy. In this case, the ideal would be to carry out an audit of your website before making your decision.
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