To have a good position in the SERPs, it is important to optimize your site. In addition to creating informative and easy-to-read content, it is important to ensure that your site is well structured, beautiful to look at and above all that it has a fairly fast loading time. This is actually such an important parameter that it can have serious consequences on your SEO position.
What is loading speed?
Setting loading speed, also called latency, is quite easy. In reality, this is the time spent by the Internet user waiting until the web page is completely displayed. This is one of the indexing and classification parameters recognized by the Google search engine.
How important is this parameter?
Simply telling you that it is an important parameter in indexing is not enough, which is why in this article we will try to clearly explain to you to what extent it can greatly influence your SEO strategy.
An important indexing parameter
Internet giant Google has repeatedly explained that the loading speed of your website directly influences your indexing. Indeed, in the case where Google crawlers estimate that the time it takes for your web page to display is extremely slow, that is to say that if it exceeds 3 seconds, your page will have a poor position or much worse, will not even be indexed in the Google results page directories.
Improve your user experience
Optimizing your loading time allows you to offer your visitors a better user experience and significantly increases your traffic. Indeed, when surfing the net, the most important point is not to waste time. If a website takes a long time to display, it will not be visited frequently and therefore will not have a good position on the results pages.
How to improve the loading speed of your website?
Just like optimizing the structure of your website, loading time can also be improved. You just need to follow these few tips.
Reduce the loading of your images
Images take up a lot of space on visitors’ bandwidth, and therefore slow down the display of your website. To avoid such a problem, you can either reduce the size of your image before publishing it on your web pages, or compress them. Fortunately, there are tools that can help you.
Choosing the right host
Choosing the right host can significantly reduce your loading time. Depending on your needs, you can choose between the dedicated server and therefore reserved solely for accommodating your site, and the shared server where you share the storage space.
Minify your HTML files
Another effective way to speed up the loading time of your site is to slim down your code and significantly reduce your HTML, Java and CSS files. Indeed, by removing commas, comments, etc.
Conclusion
Loading speed is one of the metrics that greatly influences your SEO. This is why you must develop the right reflexes to considerably reduce the latency of your site.
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