Since its appearance, WooCommerce became the e-commerce plugin most popular for managing online stores. By creating your own WooCommerce store, it must be optimized so that it generates organic traffic.
How to perform this SEO optimization ? And what are the tips to follow?
Optimize page titles and meta descriptions for SEO
There title tag and the meta description are the first elements to optimize. On the one hand, they drive users to click on your site in the SERP, and on the other hand, they allow search engine algorithms to identify and rank the product page.
For these reasons, they must be optimized:
- They must be unique, descriptive and include your keywords. These maximize the chances of your product appearing on the SERPs when a potential buyer searches for these keywords. There are keyword research tools which help you target the best. We can cite: Ahrefs, Ubersuggest Or SEMrush.
- The title tag must not exceed 65 characters. The meta description does not exceed 160 characters, with a call to action sentence at the end of the text.
Optimize product URL
THE WooCommerce URL must be optimized so that they are understandable by search engines and users at the same time.
Basically, the standard structure proposed by this WordPress plugin is not optimized for SEO. You must therefore modify it through the menu WordPress permalinks.
Your page URLs should be short and descriptive and contain the keywords used.
Optimize the content of the product sheet
First of all, it is necessary to integrate Hn tags (H1, H2…) to all your descriptive sheets. They must contain the targeted keywords For boost your SEO. Note that the H1 tag has the most weight.
Moving now to descriptive content. They must be unique, rich, coherent and indicate the added value of the product, to make it easier for users to read. These are descriptions of product features. They can therefore guide the potential customer in the choice of products.
Don’t forget to add secondary keywords belonging to the same semantic field of the main keyword. They help search engines understand the context of your pages.
Also avoid copying the descriptions of your suppliers to avoid the risks of duplicate content.
Add alt text to your images and videos
It is a short description containing the keywords, which allows you to indicate the content of your visuals to disabled people who use a reader.
But not only that! This text allows Google to reference them in Google Images. You will be able to generate traffic from this section.
They are considered specific coding that helps search engines better read your product pages. Therefore, they obtain good rankings on SERPs.
Search engines, especially Google, can also display several details of your products on the search results page. For example, price, ratings, number of reviews…
To conclude
For optimize your WooCommerce store for SEO, you can follow these basic optimization settings. Furthermore, we should not stop at content that meets the requirements of search engines and users. You must work on other parameters which are also very important: the popularity of your e-commerce site (link building) and the technical SEO optimization parameters.
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