Internal linking involves linking words, phrases, and other content on a website to other pages on that site. These are links from one page to another page on the same website. They are important for improving user experience by guiding visitors and search engines around the site. Internal networking is also of great importance in SEO.
Why is internal linking important for SEO?
Internal linking is a way to create a network of pages on your site. It helps search engines know what your site is about and how it is structured.
Internal links are also important for user experience because they help people explore the website more easily. They thus make it possible to extend the user’s time on the site by offering additional resources.
We now know that UX is becoming a factor impacting SEO. A better experience is therefore beneficial for natural referencing. This is why internal networking makes it possible to optimize the site and strengthen the positioning of pages on their main keywords.
How to create internal links on your website?
Internal linking is a technique that can be used to improve the SEO of your website. This is an important part of search engine optimization. So that the internal link is of quality, it must above all be contextual. This means that the internal link must appear in a natural way in the text by linking to pages whose content offers complementary resources.
The anchor link should be optimized by including the main keyword of the landing page. However, you must avoid overoptimization by varying link anchors.
What are the internal networking strategies?
PageRank is a measure of the importance of a given web page according to Google’s algorithm. Even if this parameter is no longer taken into consideration (according to Google), it remains an element that guides the work of SEOs. The higher the PR, the better.
To succeed in the internal networking of your site, it is essential to try to share the PR between the different pages. This is done by sending a link from a page with high PR to a new or low PR page. This internal link will contribute to the distribution of link juice between the different pages of the site.
Some use the silo technique for internal networking. This involves linking pages at the same level to each other before sending a link to a page at a higher level, and so on. This will, in fact, indicate to search engines which pages are the most important and which are those which deal with the same theme.
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