We are all aware that the structuring of websites plays a huge role in optimizing the user experience. Ensuring that the links that connect the different pages and sections of your website are logical offers the Internet user more ease of manipulation. However, a major question arises: between the silo structure and the pyramid structure, which one should you choose? Here we will try to answer this question.
Silo VS pyramids: what is the difference?
Before advising you on the nature of the structure to choose, we thought it would be more judicious to first distinguish between the two.
What is the silo structure?
The silo structure has been popular for a long time. This technique involves creating closed, interrelated groups of content. Indeed, a silo structure assumes that you have a main page linked to other subsidiary pages dealing with the same subject.
What is the pyramid structure?
In the pyramid structure, your site is organized as follows: your home page is the most important page of your site, coming after the other background pages.
To better understand the principle, let’s take the following example: you have an e-commerce site for shoes. On your home page you will find all the information related to your business and especially with the keyword shoe. Next come pages much more specific to the example of women’s shoes.
What type of structure to choose?
Now that you have an idea of the difference between the two structures, you are probably wondering which of them best suits your needs. To say that it is one or the other is not a satisfactory answer.
You have to understand that creating hermetic groups of pages that do not interact with each other is anything but a good idea. This could prevent your visitor from accessing the information.
On the other hand, linking pages that have no logical link will make your website chaotic and cause navigation issues.
So, in order to optimize your website for SEO and improve the user experience, it is important to ensure that the structure of your site allows the Internet user to obtain information easily and quickly.
Therefore, and as John Mueller so well advised, it is important to give your website a pyramid structure to your website, while organizing your subcategories in silos. On the other hand, you must ensure that the silos are not isolated and that they can, if necessary, have a link.
Conclusion
The structuring of your website is an important element of your SEO strategy. Indeed, it makes it easier for Google to crawl your pages and match them to the listed queries.
Prioritize your website in such a way as to facilitate accessibility to different pages, ensure a better user experience and therefore increase the flow of your traffic. It is also an effective way to improve your position in Google SERPs.
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