SEO is a set of techniques that allows you to position yourself well on search engines by increasing the visibility and quality of a website. Although this strategy is effective, we must know whether the results obtained after good natural referencing are satisfactory or not. For this reason, it is essential to track SEO performance indicators.
In this article we cite the 10 most important indicators to know.
What is an SEO performance indicator?
Also called SEO KPI (Key Performance Indicator). It is a measurement tool to monitor the state of SEO performance of your website in search engines. A good SEO performance indicator must be adapted to your activity and allows you to monitor your objectives. It must be specific, measurable, achievable, realistic and time-bound.
What are the main SEO performance indicators?
The positioning of your website
Analyzing your positioning in search engines allows you to know the evolution of your ranking on your target keywords. This way, you will know if you need to optimize your content or not to improve your positioning on relevant queries.
Organic traffic
This indicator measures the number of visits resulting from a natural search on search engines. The data must be analyzed according to your objectives. An increase in organic traffic can show that your SEO strategy is on the right path. But, it can also show that the search volume for a keyword is high.
Organic CTR
Click-through rate is the ratio between the number of clicks on a link and the total number of impressions. You should monitor it regularly and compare it to the standard in the industry you are targeting.
The bounce rate
It measures the percentage of users who visited your website and exited without opening a page or clicking a link. If this rate is very high, you risk losing space in search results.
Page loading time
It should be measured daily because every additional second increases the bounce rate and impacts your SEO strategy.
Average session duration
This is the time visitors spend on your website. It allows you to evaluate its overall quality and the pages that are less interesting.
The number of pages indexed
It is important to know the number of pages on your site that are indexed by search engines. In fact, these pages allow you to multiply the information you are looking for.
Backlinks
The more quality mesh you have on your pages, the more your site is favored by Google. Measuring the number and quality of backlinks allows you to detect whether your networking strategy is optimized or not.
Crawl errors
It is important to measure the number of pages crawled by search engines and identify those that are not. Crawl errors lead to invisibility in searches and therefore inaccessibility for potential visitors.
Leads and conversions
We know very well that there is no point in obtaining visitors who do not turn into prospects or customers. This is why measuring the conversion rate is an indicator for judging the quality of traffic.
