To have SEO optimized content, we must not only focus on researching keywords and creating a good internal link, it is also crucial to look at other technical elements such as external links, images used and metadata. In this article, we will focus on these tags. Discover with us metadata optimization best practices.
What is metadata?
In the world of the internet, the term metadata always and constantly comes back. Indeed, a large number of SEO specialists use it, but what does it mean.
To simply define the term metadata, we can say that it is the identity card actual data. They offer Google crawlers information concerning the components of your web page or blog article, the nature of the content and its relationship with the keywords, as well as the use you can make of it.
The bottom line is that taking care of your metadata allows Google to classify your content and know the niche in which it should be integrated.
Best practices for metadata optimization
Now that you have an idea of what we mean by metadata and have understood their importance in improving your natural referencing, here we will show you some methods to optimize them.
Respect the number of characters
Google grants you extremely limited space for the publication of your metadata i.e. 70 characters for the meta title and 120 to 150 characters for the meta description. Respecting these standards prevents you from overflowing, which allows you to have aesthetically pleasing metadata and readable for the Internet user.
Inserting keywords into metadata
As we have already mentioned, metadata allows Google crawlers to identify your content and to classify it. So, to be sure to position yourself on a given keyword you must make sure to use it in your meta title and meta description. Inserting Call To Action
The
Call To Action or CTA is a digital marketing tool aimed at getting the Internet user to take action and acquire your service or product. In the case of metadata, the Call To Action aims to encourage Internet users and mobile users to access your site and read your article. To create CTAs at the level of meta descriptions and meta titles, you can use
imperative verbs .Conclusion
Ultimately, you must understand that metadata is
important in the same way as backlinks or even the internal meshing of your site. Optimizing them can make you gain notoriety. It is an effective way to improve your SEO. This is why you need to make sure you respect the character limits, use keywords as much as possible and make sure that the sentences you formulate are attractive and encourage the Internet user to click on the link and visit your website.
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