Natural referencing is one of the most effective ways to generate qualified traffic on the web. It is necessary to comply with SEO best practices to obtain better rankings. Nevertheless, some bad SEO practices are harmful. They can lead to penalization by search engines and even the loss of your positioning.
Discover, in this article, the 10 most frequent mistakes to avoid.
1. Using the wrong keywords
One of the bad SEO practices the most common is the selection of keywords which are not used by your potential customers.
So it is better to do a proper research of the keywords typed by your readers in the search engines.
2. Keyword stuffing
By wanting to optimise web pages, several editors use keywords excessively (Keyword Stuffing). This bad SEO practice style=”font-weight: 400;”> will be penalized by search engines.
In addition to that, it risks driving visitors away from your site because they will have difficulty reading a content repetitive and stuffy.
3. Duplicate content
Resorting to copying and plagiarism of content is strongly discouraged. It is considered the practice of spam the most common.
In this case, we advise you to create an original and relevant text which comes from a reliable source and which demonstrates authority in the field.
4. Cloaking
THE cloaking consists of showing different content to robots and to Internet users.
On the other hand, it is very dangerous because the content is easily detected and punished. In this case, we advise you to ensure that your site displays exactly the same content regardless of the visitor.
5. Using a bad CMS
THE content management system is software that helps users create, edit and publish content together. It must meet the requirements of search engines.
It is for this reason that it must belong to the Google Friendly CMS.
6. Not getting quality links
Do not forget to multiply the external links on your website, without forgetting that you should prioritize their quality over their quantity. They must come from other relevant and well-ranked sites and not from just any site.
7. Poor placement of internal links
In principle, it is crucial to place internal links to your best performing pages, without exaggeration. They should look natural so that visitors will be attracted. They will also be treated well by search engines.
We must not forget that the title tag and the meta descriptionn are essential elements of optimization. They are used to understand the subject of your content and to better position it.
So, if they are well optimized, they can improve the performance of your site.
9. Misuse of images
When using images, you must:
- Optimize the size so as not to weigh down the page.
- Pay attention to the right choice of their format.
- Include the alt tags style=”font-weight: 400;”> so that robots can index them.
10. Not considering loading speed and readability on mobile
It is important to monitor whether or not your site is mobile friendly since search engines do themobile indexing.
Likewise for the loading speed which is also detected. The slower a site is, the lower it is in the rankings. SERPs.
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