THE natural referencing (SEO) is a complicated practice. Many take advantage of this to improve the positioning of their websites on search engine results. The better you apply a SEO optimization, the better you are referenced in the first pages.
On the other hand, there are many prejudices about this practice. They sometimes lead to making mistakes and making the wrong choice.
SEO is useless
Some of you prefer SEA that the SEO because it allows you to be immediately highlighted in the SERPs. In this case, at the end of the advertising, your site will be invisible if it is not optimized.
On the other hand, the natural referencing allows you to stay visible without paying each time to be there.
SEO is free
No, the SEO is not free. With the complication of the different optimization techniques and the intelligence of algorithms search engines, it has become useful to call on a specialized agency. In this case, you pay for this agency in order to have convincing results.
SEO is fast
Many website owners think they are going to be directly in the first positions. This is a completely false idea.
Remember that to achieve good results and maintain them, there are specific strategies and regular actions. They take time so that search engines trust you.
An SEO agency can guarantee me first place
You cannot necessarily be first on all your keywords. If a SEO agency I promise you that, run away from her.
We only assure you that you will be in the top 10 of search engines, if your content is well worked and your site is well structured.
Natural referencing only works once
THE SEO requires constant optimization given that it evolves over the years. Still, Google updates its SEO criteria and the market in your field of activity evolves by creating competitors.
It is therefore necessary to carry out daily monitoring of your positioning in the SERPs and ensure that you do not lose your place.
You have to involve a mass of links
Although it is very important to add backlinks, we must always favor quality over quantity. Search engines highlight the relevance of links and the satisfaction of Internet users.
You must repeat a keyword in your web content
The identification of a keyword relevant is mandatory for theoptimization of your content. But not only that! You have to be careful about its excessive use because search engines sanction excesses. Remember to be strategic by placing it in the right places (titles, tags, etc.)
Content doesn’t matter
Previously, all efforts were focused on writing only for search engines.
Now, we must avoid this practice and write contents rich and varied to satisfy Internet users. Robots know how to interpret lexical field and are more interested in visitor interactions.
The CMS themselves do the referencing of a site
If so, it should be very simple and easy. It is necessarily necessary develop a strategic plan. Indeed, a site must be optimized in several stages.
Images are not useful in SEO strategy
Images must be optimized so as not to weigh down your site. Indeed, it will impact the loading speed of your page and therefore natural referencing.
To conclude
THE SEO is a practice complex which requires a lot of expertise. More precisely, it is necessary to have a deep understanding of how the search engines and do a study of your sector of activity.
There are many preconceived ideas about it. We therefore advise you to be accompanied by a SEO agency which puts you on the path, if you are not an expert.
Sommaire
- 1 SEO is useless
- 2 SEO is free
- 3 SEO is fast
- 4 An SEO agency can guarantee me first place
- 5 Natural referencing only works once
- 6 You have to involve a mass of links
- 7 You must repeat a keyword in your web content
- 8 Content doesn’t matter
- 9 The CMS themselves do the referencing of a site
- 10 Images are not useful in SEO strategy
- 11 To conclude
