Keyword research is the most fundamental aspect of any SEO campaign. This helps identify the search queries you want to target and ultimately have your website pages rank for on search engines. So, when building your keyword list, it’s important to be strategic and disciplined in your approach while focusing on a few basic elements of each phrase.
While conducting your SEO keyword research, there are three factors you need to consider: individual keyword relevance, search volume, and search intent. This will help you answer the simple but imperative question of whether to engage visitors with your site.
How do you choose the right keywords?
Keywords can make or break your SEO. This is why keyword research is a crucial step in your quest to develop organic visibility. Here are some tips to help you choose the right terms to optimize your site’s SEO.
1. Keyword relevance
One of the main ranking factors for Google is relevance. The term “keyword relevance” refers to the importance of a keyword, phrase, or search term to a web page.
Relevance is how Google and other search engines determine what your content is about. This is how search engine giants decide what terms your page will rank for when there is a user query.
Google’s search algorithm now looks beyond keyword usage and actually evaluates the semantic meaning behind a search. If you want to improve your organic ranking, you need to optimize your blog with relevant content.
2. Keyword Search Volume
As the term suggests, keyword search volume refers to the volume (or number) of searches for a keyword in a given time period. Keyword search volume is usually calculated over a period of time to give marketers a general idea of the competitiveness and the overall volume of a search term. This data is often contextualized within specific time frames to allow CEOs and marketers to see how certain keywords drive traffic over time.
3. Search intent
Keyword intent is related to search intent, which is defined as the purpose of a user’s search. The goal is to focus content exclusively on topics with specific search intent or keywords for multiple stages throughout the funnel.
Have you used Google to search for the name of that movie you forgot the title or to find which team won the cup? Admit it — we’ve all forgotten things like this many times. When you Google these answers, you’re setting your search intent, and that’s where planning an intent keyword strategy comes into play.
Conclusion
Choosing the right keywords is an important part of SEO. This is not just because search engine bots scan your website for keywords, but because they get right to the heart of user intent. If you understand how your target audience does research, it will allow you to design content that answers their questions and helps solve their problems.
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