Optimizing your website is certainly one of the most important tasks in managing your business. And for good reason, it has a direct link with the growth of your turnover. It is therefore essential to devote time, from the‘effort and entrust it to the appropriate person.
Many will be tempted to take charge of the development and implementation of their SEO strategy themselves, but is it a good idea?
Do SEO alone
Those who have just launched their niche site are sometimes tempted to manage their own SEO strategy. To help you make your decision, we will explore the benefits and the disadvantages of such a choice.
The advantages of such a decision
Take charge yourself implementing your SEO strategy initially allows you to make savings. Indeed, entrusting the management of your SEO strategy to a professional can cost you more or less significant sums. Such an investment can be a financial burden especially if you are just starting out.
Another point to consider is that you will have the total control on how your SEO works. You will be the only one to make marketing decisions, create content and set the dates and frequencies for putting your articles online.
The disadvantages of such a decision
Being responsible for creating your own SEO strategy can only be beneficial. Taking on such a task can minimize considerably the time allocated to running your business. Developing an entire publishing schedule, creating content and tracking your performance is an activity time-consuming. In addition, doing SEO requires a certain technical knowledge of the internet world.
Entrust your SEO to a professional
A SEO agency or a specialized freelancer whose mission is to provide their client with valid solutions For improve their positioning. We will try here to weigh the pros and cons of such a decision.
The advantages of entrusting your SEO to a professional
Calling on an SEO professional presents a significant number advantages, one of them is their knowledge on the subject. The essential point in creating a successful SEO strategy is to have a total mastery of SEO tools as well as a technical knowledge of digital marketing methods.
The disadvantages of entrusting your SEO to a professional
The first disadvantage of calling on a professional is the economic burden that this can pose, especially for a young company. It is certainly a significant investment, but one that can save you time and profitability. This is why it is important to consider your budget before you start.
Conclusion
Answering such a question is impossible. This is one of the questions to which a resounding no or yes is an inadequate answer. Create a SEO strategy, implementing it and monitoring it are activities that are both time-consuming and highly technical. They require a lot of attention as well as a certain know-how.
Making the decision to do your SEO alone will have to be made following a very long reflection. You must take into consideration your needs and the time you can devote to this activity.
Sommaire
